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https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601155052387-KCNXQWRHKSZ4VFS79BZY/BusinessCard.jpg Portfolio - The Civvy: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601155052624-S3HNGKHGQJEJZVAZ4MS1/18147_TheCivvy_Concept1_Coasters-2.jpg Portfolio - The Civvy: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601155052285-56NA3M0ZFTI2H9OUHU8Z/18147_TheCivvy_Concept1_Overview.jpg Portfolio - The Civvy: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601155053113-VNDZO8V8ALMWXEBQCFN7/18147_TheCivvy_Concept1_Menu.jpg Portfolio - The Civvy: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154945732-TGU9KJ89HVIGZ7A2XC3M/18147_TheCivvy_Concept1_Logo.jpg Portfolio - The Civvy: Brand Identity Concept - Military, but make it fashion. This concept blends a military-inspired palette of green and gray with a vibrant orange. I designed the logo to reference vintage military patches, with hand-crafted fonts, star embellishments, and an eagle illustration drawn by branding director Jana Singer Arbogast. The branding feels both military and casual, vintage-inspired and cool in a modern way. I also created the bar’s tagline: “Wind down, drink up.” https://www.bethanyroesler.com/design/altahotel monthly 0.5 2025-01-27 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/632183b6-05f1-4c0b-ba7a-8d95a11f0472/20031_Alta_Concept4_BusinessCard_01.jpg Portfolio - Alta Hotel & Residences: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a3db7318-ba92-4e11-ac7f-c41d58f6f064/MacBook+Air+on+the+white+desk_Screen+Shot+2023-04-06+at+11.01.24+AM.png Portfolio - Alta Hotel & Residences: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2c8935c4-bccb-4ac9-a15f-c3edf1fe1c08/20031_Alta_Concept4_Web_01.jpg Portfolio - Alta Hotel & Residences: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/cb2fb5b7-83d1-49d1-95cf-5a2579c1447f/20031_Alta_Concept4_Postcard_01.jpg Portfolio - Alta Hotel & Residences: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/93edd80f-1331-4df0-bbb6-e04400abd647/20031_Alta_Concept4_Keycard_01.jpg Portfolio - Alta Hotel & Residences: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1737996054620-M1MYDADHXRT8TN37KQBD/20031_Alta_Concept4_overview_01.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1617392848697-J8J4DKMZ55Y45PFAO8WY/altalogos.png Portfolio - Alta Hotel & Residences: Brand Identity Concept - Making A’s Paired with a logotype created by Christine Knorps, the secondary brand mark is my take on an architectural “A,” with geometric shapes and a form inspired by the arches that appear throughout the interiors. https://www.bethanyroesler.com/design/headliner monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/d2a32a17-ec00-41a1-935a-a18dd45e2d94/19057_HyattCentric_DesignIntent_Headliner_Overview_Concept1_01.jpg Portfolio - The Headliner: Brand Identity & Naming https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/e0a17a07-d199-4d5b-a77e-e4e7b33e26ea/19057_HyattCentric_DesignIntent_Headliner_BusinessCards_Concept1_01.jpg Portfolio - The Headliner: Brand Identity & Naming https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/8dfe5195-20a3-4929-aece-300ec6f4503c/19057_HyattCentric_DesignIntent_Headliner_Menu_Concept1_01.jpg Portfolio - The Headliner: Brand Identity & Naming https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/e1a64fcb-b4b0-4b11-837f-98135ee29b97/19057_HyattCentric_DesignIntent_Headliner_Coasters_RevisedConcept1_01.jpg Portfolio - The Headliner: Brand Identity & Naming The typeface combination highlights a modern, calligraphy-inspired font with movement to it, which feels musical. A wide sans serif balances out the display type. Patterns are inspired by piano keys and a musical staff of five lines. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/94752368-9af6-4de2-a878-efa6c315def8/19057_HyattCentric_DesignIntent_SeventhStreetStandard_Coasters_RevisedConcept2_03.jpg Portfolio - The Headliner: Brand Identity & Naming Once the name was changed, we shifted the concept to include a secondary mark featuring a musical rest symbol shaped like the number seven. https://www.bethanyroesler.com/design/lane-visuals monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/78622398-c803-4275-8e2b-9af9e1eca4a5/IMG_5695.PNG Portfolio - Lane Visuals: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/63354950-25c8-4f7b-88f6-f37280da83bb/IMG_5696.PNG Portfolio - Lane Visuals: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/53af2e6e-e332-4ff5-b93b-3c2a24db113e/IMG_5697.PNG Portfolio - Lane Visuals: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1680562648601-TP2FPBEMYM2R82YS13D0/LV_C2_SM_01.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/9f077002-e16f-4efd-9a6d-a04d79c2e680/LV_C2_BC_01.jpg Portfolio - Lane Visuals: Brand Identity - Original Concept One of my favorite parts of the branding process is seeing how the concept evolves from its beginning stages to the final product. We decided to tweak the original business card design and typography selections to get the perfect balance of modern and timeless. When Julia told me she wanted to letterpress the cards, I was delighted — and it meant making some changes to the layout to get the best results. We even decided the design was strong enough to go monochromatic, and let the sustainable paper selection really shine. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1680562648601-TP2FPBEMYM2R82YS13D0/LV_C2_SM_01.jpg Portfolio - Lane Visuals: Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2ea399c8-1b40-48c9-bfd7-3a9181fa10eb/LV_C1_BC_01.jpg Portfolio - Lane Visuals: Brand Identity - Alternate Concept With client work, I always like to present at least two options. This secondary concept feels earthy and vintage-inspired, combining the timeless elegance of Julia’s work with her down-to-earth presence. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2f0622db-3c9a-41a0-b084-8b390a0def63/LV_C1_SM_01.jpg Portfolio - Lane Visuals: Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bethanyroesler.com/design/strategicsummit monthly 0.5 2025-02-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/4b7009b9-5d72-4b9e-8630-2aa636a52c91/StrategicSummit_Booklet_01.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/bb64b0be-fe44-48e5-b7b5-da90b20bf43a/StrategicSummit-NameBadge.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/3952e757-607b-43a5-86ca-0c2dad1cbca5/H31A1739-2.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/ddffa2f6-b99a-481a-a3c1-7c08d477af88/StratSummit-SlideDeck-Mockup.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a54687da-dd59-4c13-99ff-74a07a17f1b8/H31A1830.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/42d28e71-76ee-4000-9730-f8378a592ba4/H31A1665-2.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/85196fb5-30ea-48d4-9ead-7c0e489df689/H31A1811.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/e564c1bb-0b6b-4af5-8263-8aab4ac253cf/H31A1682.jpg Portfolio - Encamp: Event Branding https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a54687da-dd59-4c13-99ff-74a07a17f1b8/H31A1830.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/cafbd606-f9b7-451c-a8b1-315436253ede/StratSummitLogo3-orange.jpg Portfolio - Encamp: Event Branding - A brand within a brand Challenge: The event logo needed to feel like Encamp, but appeal to a corporate audience of Environmental Health & Safety industry leaders. Much of the event’s content would focus on how EHS leaders can achieve positive business outcomes through digital transformation. Solution: I whipped up the mark in one day of exploration, collaborating with director of marketing, Jess Engel. I used the brand’s secondary typeface, Plex Sans, to make the logo feel cohesive with the overall Encamp branding. Focusing on the aspirational theme, I added a mountain icon topped with a flag to represent achievement. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/89543944-e150-4a81-a5b2-d9e9873097bd/H31A2556.jpg Portfolio - Encamp: Event Branding - One designer, 100+ slides Challenge: Our event featured 20+ sessions and workshops with speakers from the environmental industry, featuring companies like Marathon, Amazon, and more. Solution: I designed a 100+ page slide deck, mostly utilizing a template I had built for speaker sessions. I added 27 custom slides for the CEO and CTO’s session introducing the product roadmap. Mason Baziw, attendee from TopBuild, said it was the best slide deck he’d ever seen at a conference. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/81421461-45d4-4719-b82a-21c486eda4d8/Screen+Shot+2023-04-06+at+4.51.54+PM.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/26632b15-af24-4a15-b991-d3e916ff7ba2/IMG_2307.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/8793ba1c-c0a3-4554-92ef-0e7d50151518/EncampCoffeeCup.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/50f3bb9c-d549-4faa-82a8-f9b6babdf16d/H31A1898.jpg Portfolio - Encamp: Event Branding - Happy customers In the post-event survey, our score among attendees was 78, meeting the exceptional rating of 70+ for the NPS framework. https://www.bethanyroesler.com/design/lotuslearning monthly 0.5 2025-01-28 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/87a7060c-3a31-4fef-bbcc-540568d28ed8/lotuslearning_concept3_web3.jpg Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/40105a23-c7bc-4483-ac3b-57317fce12a2/bookmark-pattern.jpg Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/095b442f-04b0-47e9-8d8e-194432a0ff0c/lotuslearning_concept3_bookmark.jpg Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/b62d2536-021d-4b3e-aa45-0dad7b69d429/Untitled+design+%282%29.png Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1b7fe4d7-6ef2-4edc-8612-17a3e63bc24d/lotuslearning_07_businesscards02.jpg Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/42d89558-4ae5-4d4e-a1d4-18806deaf6dd/LotusLearning_Concept5_Web.jpg Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/e066f193-2703-4871-8b38-e7c9afb56d34/lotuslearning_concept3_businesscards.jpg Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/f1773ce2-7b62-4d24-94f0-1d594b6a8764/lotuslearning-tote-purple.png Portfolio - Lotus Learning: Brand Identity https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1947bb89-1fe0-4ce3-998a-9295b66ec502/lotuslearning-brandguide-mock.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1737574630370-5I4RZFFIV9A9GTTJS5IE/unsplash-image-s7z3KsN-rHw.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/b3b3932f-0fa4-44b5-a812-4661223fd1dd/lotuslearning-logofeature.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/97b6e065-ad5d-48e4-9cd2-1e4a6839ba83/darkpatternsample.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/53ad8142-4aa0-4b66-b990-061b085dd702/lightpatternsample.png https://www.bethanyroesler.com/design/baas-spectrum-virtual monthly 0.5 2025-01-28 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/6158743f-a6e7-46c5-880a-dab5a52a1b3c/272628862_4831729470198042_5126641774064062486_n.jpg Portfolio - Spectrum Health x Baas: Virtual Urgent Care https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/b6b10286-21b4-47c5-b68a-d3f72f259e6a/272450687_4831729486864707_880040773812475359_n.jpg Portfolio - Spectrum Health x Baas: Virtual Urgent Care https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/15efdd59-d031-44b8-81a8-db2a0bc6a299/272572046_4831729490198040_3545434768904290032_n.jpg Portfolio - Spectrum Health x Baas: Virtual Urgent Care https://www.bethanyroesler.com/design/new-creation monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601214095405-JJB8H8N6ZSNVLJ3ZQ94I/28056765_1585517831497102_1702482364656415362_n-2.jpg Portfolio - New Creation: Brand Identity & Print https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601214095910-4RF93EW5WYNSX64IVIHH/60343859_2177637192285160_6161631941939429376_o-2.png Portfolio - New Creation: Brand Identity & Print https://www.bethanyroesler.com/design/encamp-brandevolution monthly 0.5 2026-03-14 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a0915f9e-b9eb-4e1f-a32a-d92258396d66/BrandEvolutionC1LP-3.jpg Portfolio - Encamp: Brand Evolution https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/bcd74452-69de-4190-bea9-392e07f9c0de/BrandEvolution_Discovery2.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/30e2b0cd-bf72-43cc-8c77-5d3a0a5112ad/websitemockup.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/b578378c-3fc1-464a-9974-b690709c71fd/image-asset.png Portfolio - Encamp: Brand Evolution - Make it stand out Concept 1 focused on prominent portrait photography of our in-house compliance experts. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2395e853-d3d8-40f8-9ef0-527609af0135/image-asset.png Portfolio - Encamp: Brand Evolution - Make it stand out Concept 2 featured product illustrations and customer logos above the fold of the home page. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/aabe4b5b-efbc-4bd8-ab1e-76982441f4ce/image-asset.png Portfolio - Encamp: Brand Evolution - Make it stand out Concept 3 introduced a pattern made from the secondary logo. A CTA button system of white and navy ensured the highest possible contrast. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/5f0dce64-09ca-4584-bf3c-4069321ee92e/image-asset.png Portfolio - Encamp: Brand Evolution - Make it stand out Concept 4 featured brighter colors and an eye-catching CTA button designed to meet the highest level of WCAG accessibility standards. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/0750f254-2eb3-440f-ad3e-369068360cf2/LPbefore.jpg Portfolio - Encamp: Brand Evolution - Make it stand out When I inherited the Encamp brand, our website’s home page didn’t feature any product imagery. And with the use of “orange tent” stock photography, our software company could easily be confused with an outdoor gear retailer. In fact, my hunch was confirmed when our Events team received that question — “so, do you guys sell camping gear?” That was a problem: it wasn’t clear what Encamp even was. I also wanted to move away from the use of body copy text over stock photo backgrounds that moved with the page scroll, because legibility wasn’t ideal. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/33df46d2-172b-4714-ba2a-e05568acb83a/BrandEvolution-finalLP.jpg Portfolio - Encamp: Brand Evolution - Make it stand out Product shots now appeared on sections that discussed product features and benefits, and a new testimonial slider added social proof to the home page. I assigned an icon and color to each product area to help identify, differentiate, and sell each offering. I even standardized the way we displayed resources, creating templates that could be easily updated. Our CTA buttons previously didn’t meet WCAG 2.1 Standards, so I updated them — engineering the brand colors and providing several button options for our Sr. Demand Gen Manager to test. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2cbf46d5-8ec2-4b2c-8bb0-a0ca21aab92d/webmockups.jpg Portfolio - Encamp: Brand Evolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/4e60de2b-9459-4c40-9690-74ad377d39b4/BrandEvolution_OnePager_Before3.jpg Portfolio - Encamp: Brand Evolution - Make it stand out One-pagers were styled inconsistently. These examples look like they could be from two different brands. I also felt the “orange tent” stock photography made our brand look like an outdoor gear company, so I chose to leave it behind. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/554f5010-206f-45e4-a679-d5c22def2d33/One_Pager_After_3.jpg Portfolio - Encamp: Brand Evolution - Make it stand out One-pagers look more like the brand, with newly established guidelines around the use of color, photography, typography, icons, and more. https://www.bethanyroesler.com/design/viewline-identity monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2aeda6ec-8473-4edb-b3ca-e34ff7138ac4/20033_Viewline_Concept2_Keycard_03.jpg Portfolio - Viewline Resort: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/4b482a0a-0de4-4df2-bd0d-78a1669c2775/20031_Viewline_Concept2_Postcard_03.jpg Portfolio - Viewline Resort: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/27b34b69-8a23-4d73-ae75-996a2e5d561d/20033_Viewline_Concept2_BusinessCard_03.jpg Portfolio - Viewline Resort: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/d21cb6db-bdab-47fd-bc50-f435a91df08e/20033_Viewline_Concept2_Overview_03.jpg Portfolio - Viewline Resort: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/0aac8168-394a-4e00-a138-1f514c495636/20033_Viewline_Concept2_Web_03.jpg https://www.bethanyroesler.com/design/gh monthly 0.5 2026-03-14 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/44ff5e91-15b9-452a-9f54-d0dc1907cb4d/1720542232109.jpeg Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a6f8682f-22a5-4ea5-a152-e25f2f6a1905/ghbethany.png Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/acab9dc6-e488-4b15-a6bc-a048b9c5d6ae/Untitled+design.png Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/267eaa99-3a3f-43e8-9d61-d9498b5c5150/ghtanya.png Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/054236bb-7a8a-4523-b3f4-e28238f0134d/business-cards.jpg Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/55b6ff56-9afb-49ee-829a-6d48b15155ae/ghrachel.png Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/f28af0d0-785e-4c42-ad61-53202fd1b3c4/logos.jpg Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/e20b9d84-c873-4e41-95e0-ae146d76a1be/ghmatt.png Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1737306641446-LC9N70GVOHGR23Z16O3N/ghwebhomepage-mockup.jpg Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/4902df4f-f0d6-443a-beda-102f4d0f3404/corporategiftgh.jpg Portfolio - Growth Heroes: Rebrand & Web Design https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1737306641446-LC9N70GVOHGR23Z16O3N/ghwebhomepage-mockup.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/acab9dc6-e488-4b15-a6bc-a048b9c5d6ae/Untitled+design.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1737056860673-LNIO3EZMVFQPJTW83HZY/1720542231603.jpeg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/803946ce-c20a-4944-8127-756dbfbd5fc9/Transformative_Icon-3.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/96d53b04-a7c3-4b78-b23e-be646b3f7276/planticon1.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/23af96bd-b6ba-46d2-ae39-eedfcf3ca0db/Transformative_Icon-plant.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/4902df4f-f0d6-443a-beda-102f4d0f3404/corporategiftgh.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/054236bb-7a8a-4523-b3f4-e28238f0134d/business-cards.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a1215487-4c47-4a73-ba95-11484f9a52f4/slidedeck.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/054236bb-7a8a-4523-b3f4-e28238f0134d/business-cards.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/43b4b141-c9f7-489b-9096-d6b09f965edb/nonprofit1.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/7559e1b0-b518-4f5a-9185-7660fe622ea8/enterprise3.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/56897216-dcff-4844-bf3a-4d9ccefd539e/scaleup1.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/79c31bdc-ff54-4861-b465-b8738f4cbcc6/ghsmallbusiness-1.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/4f7615a8-226b-41bc-bf05-539abc5aff24/ghwebbefore.jpg Portfolio - Growth Heroes: Rebrand & Web Design - Make it stand out The old Growth Heroes brand and website were ready for an update. The website needed clearer hierarchy and a reimagined layout for the customer journey. Plus, the existing site did not meet WCAG 2.1 accessibility standards, creating legal risk. Through competitive research, I determined that the blue color palette and abstract graphics were common among Salesforce consultancies, which made it difficult to stand out in the market. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/efc357d0-c6f5-4aae-bba6-a2c398f6e794/ghwebhomepage-mockup.jpg Portfolio - Growth Heroes: Rebrand & Web Design - Make it stand out I designed a new, modern website with consistent brand typography, a color palette that felt unique in the market and right for the brand story, and and updated layout reflecting the customer journey. I sourced imagery that represented the team’s experts and clients in various industries. The entire website now passes WCAG accessibility requirements. https://www.bethanyroesler.com/design/gh-social monthly 0.5 2025-02-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a6f8682f-22a5-4ea5-a152-e25f2f6a1905/ghbethany.png Portfolio - Growth Heroes: Paid & Organic Social https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/267eaa99-3a3f-43e8-9d61-d9498b5c5150/ghtanya.png Portfolio - Growth Heroes: Paid & Organic Social https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/55b6ff56-9afb-49ee-829a-6d48b15155ae/ghrachel.png Portfolio - Growth Heroes: Paid & Organic Social https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/e20b9d84-c873-4e41-95e0-ae146d76a1be/ghmatt.png Portfolio - Growth Heroes: Paid & Organic Social https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/06318d21-6a79-4e21-8916-ba1b001d3219/ghlinkedin.jpg https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/43b4b141-c9f7-489b-9096-d6b09f965edb/nonprofit1.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/7559e1b0-b518-4f5a-9185-7660fe622ea8/enterprise3.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/56897216-dcff-4844-bf3a-4d9ccefd539e/scaleup1.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/79c31bdc-ff54-4861-b465-b8738f4cbcc6/ghsmallbusiness-1.png https://www.bethanyroesler.com/design/octave monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/553c3dd3-0f1e-4150-b52a-c1490913db4c/Octavepreview.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/930e8eff-4d0f-4952-9b36-235ac032bc68/132A2291.jpg https://www.bethanyroesler.com/design/gabardine monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213583374-DI9STU4DLQEQJYXYWPPF/Coasters-2.jpg Portfolio - Gabardine: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213583661-THAZCTHN7926ISDGUKXR/Overview-2.jpg Portfolio - Gabardine: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213583746-HAFMU8GCVY5JCYKW2CWQ/BillPresentation%2B%282%29.jpg Portfolio - Gabardine: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213584090-FT0PISFV3D35TZW0ZJJQ/DinnerMenu.jpg Portfolio - Gabardine: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213583200-7KBCB43VZT3LTR92C5OZ/UniformDirection-2.jpg Portfolio - Gabardine: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213578659-5YWBNLA8C7S7OIEPQ845/BusinessCards-4.jpg Portfolio - Gabardine: Brand Identity Concept https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601213477577-VIAQ9I4XJZOAN3WXAWFJ/postcard-logo.jpg https://www.bethanyroesler.com/design/wildwood-social monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/0d3b6a02-cf04-4551-95c5-9f1d69a2d561/wildwood-social.jpg Portfolio - Wildwood: Social Graphics https://www.bethanyroesler.com/design/loren-ebook monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/7fd1b4f9-c6ea-40ba-add9-75eef905b27d/Set1_LorenEBOOK.jpg Portfolio - The Loren: E-Book https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/640fdf7a-6cf6-41c5-a0fc-eaa5e644aa60/Set2_LorenEBOOK.jpg Portfolio - The Loren: E-Book https://www.bethanyroesler.com/design/noranaturals monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/675123a5-6feb-47fd-a51d-43f5660b2a87/noranaturals-perfume.png Portfolio - Nora Naturals: Brand Identity & Packaging https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/d8d22f6d-94b4-459d-b793-ca00a1409296/nn-box.jpg Portfolio - Nora Naturals: Brand Identity & Packaging https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/d495478b-990a-4ffd-8478-487a4460801d/NNproductmocks2.png Portfolio - Nora Naturals: Brand Identity & Packaging https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/7b100e96-087d-4c29-a2d3-0c10bea98bf0/nnsocialmockups4.jpg Portfolio - Nora Naturals: Brand Identity & Packaging https://www.bethanyroesler.com/design/spectrum-baas-findyourbetter monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/0ae43f13-c34f-4ec5-bbbd-a01e72dbcd8b/better-stories-rachael.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/cbb72860-0256-44fd-8b73-52a7104ec5fa/YogaMat_FYB.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/44fa843c-c7cb-41fe-b8fa-aa17176d0b56/better-knew-mockup.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/83c84b3c-ddbb-459c-aeea-401efc04a710/playlistmock.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/d0ee8896-3d8c-4036-a768-5ff78e0e0cfd/betterbillboardspanish.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/67f4e79f-927b-4321-9c31-9bdb57154983/Copy-of-Screen-Shot-2022-04-27-at-2.52.54-PM.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/9a9dc790-a3db-41ad-be3a-d800826e9792/better-socialposts.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/266b011f-805d-4a85-8b34-1a1b24716438/Copy-of-SPE_HealthCampaign_PhaseIR3_FindYourBetter-mirrorclings_01.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/b61ab132-4336-4c7d-90ff-5a29512e4205/MentalHealthWall_07.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/caafa21d-ac31-49fc-88f3-4de803d59dda/WaterBottle_FYB.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/174d79d8-0dc9-4476-a7f7-764895a2bb56/Spectrum-Baas-better-billboardmockup-1.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/6c385737-1d85-48cb-9916-8dc44ec87b66/better-stories-aldo.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/d8d88747-390a-4d72-914f-002b519c3b28/better-billboard-ages-mockup.jpg Portfolio - Spectrum Health x Baas: Find Your Better https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1737761007787-NGUZKENXTZNUAJKL2JYV/better-billboard-moved-noborder-mockup.jpg https://www.bethanyroesler.com/design/refugee-journey monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154258464-XNF04SWYKGZ431VCFWGW/image-asset.jpeg Portfolio - Refugee Journey https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154258367-G6GDENVL0BUGSK131N2B/JN8A2664-2.jpg Portfolio - Refugee Journey https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154258485-GRKWYSVP3FQMDY0V2OPR/JN8A2556-2.jpg Portfolio - Refugee Journey https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154258472-JV0I1366IIYJENTER0BF/JN8A2625-2.jpg Portfolio - Refugee Journey https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154261112-SB1RG0PO64UF044BZ3TP/BusinessCards.jpg.png Portfolio - Refugee Journey - Among the Evangelical crowd, there’s a stigma against immigrants and refugees. These are people who have often been through significant trauma and deserve safety and support. Refugee Journey started as an experiential campaign for teen attendees at CHIC Conference to develop empathy by experiencing the stories of South Sudanese and Syrian refugees. The project evolved and became an experience offered to churches to help promote empathy, understading, and giving among their congregations. I designed a brand identity, print and digital campaign materials, and event materials based on series of compelling graphics from harrowing statistics about displaced people worldwide. My graphics appeared across social media, video, print media, digital campaign, and in-person event assets. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601147168271-K96WS4NMRW3MPH53LXKQ/refugeebrand-2.jpg Portfolio - Refugee Journey - Brand Identity The brand mark features the universal symbol for aid, a plus sign, rising up from a wave that represents chaos. The shape forms the symbol of a cross. A grounding line beneath the wave represents stability, or life before chaos. The halo represents the calling of the Church to support and care for those who are displaced. https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601154363242-LNSP2IDKQ6RYTMQVPT75/Template-1-2.jpg Portfolio - Refugee Journey - Giving Tuesday For Giving Tuesday, I created print and digital assets for a multi-channel donation campaign. The church met its goal, raising over $50,000. My social media posts sparked conversation — the post pictured here received the ECC’s highest number of likes, comments, and messages of any post on any platform to that date. https://www.bethanyroesler.com/design/localwolves monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601211085446-OG46AUWB67MQBUGKXAQT/LW-spread-apricot.jpg-2.png Portfolio - Local Wolves: Magazine https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601211085948-1NLS1X96BQWV40UXK6D4/image-asset.png Portfolio - Local Wolves: Magazine https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601211079675-92WZGCI1Z2X20O730APZ/Ochre-%E2%80%93%C2%A0Magazine-Mockups-3.jpg Portfolio - Local Wolves: Magazine https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601211079669-6VBSBEF1RHO2606BOVWD/Ochre-%E2%80%93%C2%A0Magazine-Mockups-2-2.jpg Portfolio - Local Wolves: Magazine https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601211079676-9452PZL4XFMVRC0U6B0W/Ochre-%E2%80%93%C2%A0Magazine-Mockups-5-2.jpg Portfolio - Local Wolves: Magazine https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1601211079003-L422G118PTXHFR9FDQZF/image-asset-2.jpeg Portfolio - Local Wolves: Magazine https://www.bethanyroesler.com/design/encampproductlaunch monthly 0.5 2023-04-19 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/a0dd2daf-a7b0-427e-a8e0-b5bee74c0e0a/Smartphone+in+the+hand+of+a+woman+with+red+nails_wastewedemail.png Portfolio - Encamp: Product Launch https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1681919486851-CU62H7LDU9GGWR802W4G/iMac+on+the+white+desk+with+Magic+Keyboard+and+Magic+Mouse_Group+205+%282%29.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/716bbd75-866b-40fe-851c-a264b700a08f/icons04.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/83cd4a33-25d9-4158-b11c-dffd88e48f3c/finalwwgraphics.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/34cbc683-9fde-4b35-846e-f94e91ae94cf/popupdemogif2.gif https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1523aa80-f487-4961-8944-1e49f4c5db9f/Untitled+design+%282%29.gif https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/2874ff9a-b1d3-4900-8fdd-d50ecf8efc16/image-asset.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/90c8d7ac-a969-4272-8329-5abc8f7a80e8/image-asset.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/ecc56898-c5f8-41bd-ba9a-f12cf801c9a2/image-asset.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/8c791df7-b94c-45a2-9a90-c2cd40e8ea7f/image-asset.png https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/5d9995a8-ae7b-4d64-99c7-fdc46aeb3cfb/linkedingraphic-wasteinspection.png https://www.bethanyroesler.com/design/perfectplaces monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1a4859d3-11fe-40af-a0b5-ce236d94fade/v1.png Portfolio - Perfect Places: Website https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/5d88b17b-b189-4a10-aa74-dac4ab784e73/v2.png Portfolio - Perfect Places: Website https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/1da6d7a5-3ace-4bd7-8998-390bb57cfbf3/v3.png Portfolio - Perfect Places: Website https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/85436219-b49b-41e2-a237-ef3b1a5cf9ac/v4.png Portfolio - Perfect Places: Website https://images.squarespace-cdn.com/content/v1/5f6d3e9563155d21df5e1a7b/930e8eff-4d0f-4952-9b36-235ac032bc68/132A2291.jpg