Hi, Backblaze team!
Hi, Backblaze team!
I’m Bethany, and I’d love to be your Associate Creative Director.
about meI’m a creative marketing & design leader with 10+ years of experience, including in-house roles at SaaS startups and tech companies.
Before working in tech, I was a designer, writer, and creative strategist at marketing agencies — and I still hold myself to the high design standards I developed there. My wheelhouse is in working within startups to help build design systems and drive growth through strategic, data-driven design decisions.
I’m currently seeking a new full-time role after the marketing department was eliminated at my former employer last month. I would love to join Backblaze to help you continue building your modern, dynamic brand as you bring better cloud storage solutions to the world.
Here’s why I’m drawn to Backblaze:
I really love your branding.
Backblaze has a modern, beautiful brand — I’d love to maintain and build on that foundation.
I thrive in tech environments.
I bring experience at a SaaS startup and a digital transformation consultancy. I love working at fast-paced companies where there’s an opportunity to take ownership and make an impact.
Your job description is exciting.
Everything you listed is something I’m great at doing. I build excellent design systems and implement them across websites, digital and print assets, and more.
Here’s why I’d make a great ACD:
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10+ years of expertise
My portfolio features dozens of projects I’ve owned over the last 10+ years — across brand & web design, creative strategy, copywriting, marketing, project management, and more.
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Startup & tech experience
I’ve worked in-house as a brand designer at a SaaS company and as a marketing manager at a tech consultancy, in addition to past agency roles. I’m great in fast-paced environments.
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A creative "Swiss Army Knife"
As both a designer and a marketer, I’m skilled in strategy and execution. I know how to leverage creative, data-driven decisions to achieve measurable business growth.
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Super high standards
I can’t bring myself to settle for work that’s anything less than stellar. I’m constantly improving and iterating because things could always be better.
Portfolio Samples
Portfolio Samples
Promoting a Virtual Event for Environmental Professionals
Encamp is an environmental reporting startup. The team needed a brand identity, website landing page, and social graphics for its one-day virtual event called Blaze by Encamp. While working in-house as the team’s only Brand Designer, I designed it all in one day.
Rebranding a Salesforce Consultancy
Executing a full rebrand wasn’t in my job description as the Digital Marketing Manager at Growth Heroes — but I felt passionately that a change was in the best interest of the business, so I made it happen on top of my regular client workload.
In a two-month timeline, I created a highly effective brand identity and website design (complete with all-new content) focused on the concept of growth. In the process, I also directed and managed an in-house content writer and a freelance web developer.
My work drove a 49% increase in social following YOY, 50% increase in social engagement, and 104% increase in web traffic.
Designing a Startup’s First Customer Event
Encamp held its first customer conference in 2022, attended by top customers and prospects including Amazon, AT&T, and Marathon. I designed everything — from the event branding to all marketing assets (landing pages, display ads, email banners, mailers, and more) to the collateral for the three-day, in-person event.
It was a huge success. In the post-event survey, our NPS score was 78, meeting the “exceptional” rating of 70+ for the NPS framework. Some attendees also said my slide deck was the best they’d ever seen at a conference.
Building a Design System for a SaaS Product Launch
Encamp helps environmental professionals manage reporting to the EPA. For its second product to launch, Encamp needed a design system to represent the new Hazardous Waste reporting platform. It needed to be distinct from its flagship Chemical reporting software, but still within the Encamp brand.
I designed the direction and all marketing assets for the launch — including landing and product pages, email sends, website demo pop-ups, digital ads, blog tiles, educational content pieces, and even company swag.
More Project Samples
Quotes from Nice People ☺
“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”
Amanda Z.
Marketing Automation Expert“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”
Maisie R.
Customer success manager“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”
Cassidy B.
Marketing Strategist“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”
Chance H.
Salesforce Technical architect“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”
Jessica S.
Sr. Director of Marketing“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”
Angelica C.
Content marketer