Things I can do pretty well

Brand & Graphic Design

My home base :) I’m an agency-trained branding and design expert with 11+ years of experience, happy to collaborate with a team or design whatever you need.

    • Over 60 brand concepts designed in 10+ years

    • 10+ industries including tech, real estate, hospitality, financial, small business, retail, healthcare, nonprofit, environmental, & more

    • Adobe Creative Suite (Indesign, Ilustrator, Photoshop, Lightroom, Acrobat)

    • Figma

    • Canva

Project Management

With 6+ years of PM experience, I’m meticulously organized. I keep projects on time, on scope, and on budget. I streamline budgets, project templates, and tech stacks.

    • 15+ client projects owned and managed

    • 25+ internal processes streamlined

    • 50+ SOPs, best practices, and training programs documented

    • 6+ years in project management and client relationship building

    • Asana

    • Teamwork

    • Basecamp

    • Monday.com

    • Trello

    • Smartsheet

    • Loom

    • Google Docs, Drive, Slides, Sheets

    • Agile Framework

Content Strategy

I use proven frameworks to direct which channels, mediums, and topics you can leverage to reach your ICP. I help content go further with smart repurposing and distribution.

    • Content strategies developed for 3 clients & 1 in-house brand

    • Managed & mentored 2 content strategists & writers

    • 20+ training hours with Hubspot and Semrush content courses

    • Implemented new personas, ICP, content pillar, funnel, and buyer journey frameworks for 3 clients

    • Hubspot

    • Social media: Linkedin, Instagram, Facebook, Twitter/X

    • Wordpress

    • Semrush

    • Lucidchart

    • Google Docs, Sheets, Slides

Copywriting

I write SEO-informed website copy, ad campaigns, brand narratives, long-form content, and more — emphasizing brand voice and the buyer journey. I’ve written for B2B, B2C, & DTC.

    • Brand & web copy for more than 12 brands in tech and hospitality, including Sheraton, The Loren Hotel Group, and Autograph Collection hotels

    • Small business website copy for 4 brands

    • Managed and mentored 2 content & copywriters and 2 content agency partners

    • Grammarly

    • Wordpress

    • Google Docs & Slides

    • Yoast

    • Adobe Creative Suite

Team Management

I lead with empathy and collaboration. I’ve managed and mentored a marketing team and partnerships with content writers, web developers, designers, and PPC agencies.

    • 100% positive upward reviews from direct reports

    • Successfully helped hire, then trained and managed 2 in-house marketers

    • Mentored and helped train 2 junior designers

    • Managed comms and projects with 5 contract web developers, 4 agency partners for web dev, PPC, video, and content, and 2 graphic design contractors

    • Managed an event photography team of 4

    • Slack

    • Rippling

    • Loom

    • Zoom

Brand Strategy

I’ll help you identify your brand’s foundations, craft your core messaging, and discover opportunities to stand out in crowded markets. Brand strategy guides all my design & marketing decisions.

    • 100% positive feedback from brand strategy clients

    • 40+ brand guides designed and maintained

    • 3 years at a leading branding agency for hospitality, real estate, and F&B brands

    • 12+ brand strategy projects, including work for Marriott hotels (Autograph Collection & Tribute Portfolio,) Sheraton, Towneplace Suites, The Loren Hotel Group, and more

    • Adobe Creative Suite

    • Canva

    • Lucidchart

    • Market research tools

Search Engine Optimization

I help improve SERP rankings and domain authority scores through thoughtful SEO strategy and technical execution, both on- and off-page. I’m Semrush certified, Yoast trained, and a GSC fanatic.

    • Increased SERP rankings for 4 clients

    • Increased domain authority +5 over 6 months for a legal client

    • Optimized over 100 web pages using Yoast, Semrush, and Google Search Console

    • Semrush certified

    • Yoast

    • Screaming Frog

    • Google Search Console

Photography

I’ve been a photographer for over 15 years. I’ve photographed magazine features, corporate team headshots, and even led a photography team at a week-long event with 5,000+ attendees.

    • Photographed 10+ covers stories and interior features for an award-winning magazine

    • Photographed 16 events

    • Photographed corporate headshots for more than 50 people

    • 1 past blog feature on my work

    • Well over 10,000 photos taken for fun and creative expression in my lifetime :)

    • Canon 5D mk iii

    • Adobe Lightroom and Photoshop

    • Experience with Canon, Nikon, and Sony cameras

    • Digital and film mediums

Organic & Paid Social Media

I bring a background in organic social media strategy and management, content creation, and reporting. I’m also ad agency trained and I’ve led paid social campaigns on Linkedin and Meta.

    • Increased Instagram following by over 200% over the course of one year for a past employer brand

    • Increased social engagement metrics by 50% post rebrand launch for a former employer

    • Increased Linkedin following for business by 49% YOY (Q124 vs Q125)

    • Social media strategies developed & implemented for 5 brands

    • 10k monthly paid social ad spend managed

    • Linkedin

    • Instagram

    • Twitter/X

    • Meta/Facebook

    • Sprout Social

    • Hootsuite

    • Semrush social tools

    • Lucidchart, Google Sheets, Loom

Need something else?

Let me know what creative service you’re looking for. If it’s not in my wheelhouse, I’ll refer you to someone I trust.