Hi, GoodParty.org!
Hi, GoodParty.org!
I’m Bethany, and I’d love to be your Lead Marketing Designer.
about meI’m a marketing & brand designer with 10+ years of experience, including in-house roles at SaaS startups and tech companies.
I’m skilled in taking ownership of design while collaborating with cross-functional, remote teams to drive impact. Earlier in my career, I worked at branding and marketing agencies — and I still hold myself to the high design standards I developed there.
My wheelhouse is in working within startups to help build design systems and drive growth through strategic, data-driven design decisions.
I’m currently seeking a new full-time role after the marketing department was eliminated at my former employer last month. I would love to join a team like Goodparty.org with a purpose I believe in.
Here’s why GoodParty.org is my top choice:
(I mean that! I haven’t designed a dedicated landing page for any other opportunity.)
I’m passionate about your mission.
I believe our two-party system is failing us. I’d love to help support and empower Independent candidates, and I believe in your platform as a way to level the playing field and drive change.
I thrive in startup culture.
I bring 10+ years of design experience within smaller organizations. Startups are my favorite because of the opportunity to take ownership and make a real impact.
Your values resonate with me.
I believe people are good, too. I am honest and open (while remaining kind!) Mission-driven work is important to me, and I strive to create design work that achieves results and growth.
Your job description is awesome.
Everything you listed is something I’m great at doing. I build excellent design systems and implement them across websites, digital and print assets, and more. I’d love to help bring your rebrand to life!
I love making an impact with design.
Working at GoodParty would mean that I’d have the ability to help communicate about important solutions to big problems. I would seriously love to do this every day.
Did I mention I love politics?
Since middle school, I’ve volunteered for political campaigns (including Independent candidates.) From making calls to knocking on doors — even volunteering with Pizza to the Polls — I love to help.
Here’s why I’d make a great fit for GoodParty:
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10+ years of design expertise
My portfolio features dozens of projects I’ve owned over the last 10+ years.
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Empathy-first mindset
Empathy makes me a better designer and human. My goal is to understand the needs of users and meet those needs through design.
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5 years of fully-remote work
I’ve mastered the art of collaborating across remote teams while working independently to deliver high-quality work on my own.
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A-player, always
I bring high standards for myself and my work. As a self-starter, I deliver measurable results through design.
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Event design experience
Here's just one example of a startup's customer event where I designed everything.
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Video & photo editing
I have a working knowledge of video editing in Adobe Premier Pro and expertise in Lightroom and Photoshop.
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Multi-disciplined marketer
I’ve also been a marketing manager, so I speak KPI’s and bring a deep understanding of how good design drives business growth.
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Passionate about politics
I use my personal platforms to encourage people to get involved and work toward changing our broken political systems.
Portfolio Samples
Portfolio Samples
Rebranding a Salesforce Consultancy
Executing a full rebrand wasn’t in my job description as the Digital Marketing Manager at Growth Heroes — but I felt passionately that a change was in the best interest of the business, so I made it happen on top of my regular client workload.
In a two-month timeline, I created a highly effective brand identity and website design (complete with all-new content) focused on the concept of growth. In the process, I also directed and managed an in-house content writer and a freelance web developer.
My work drove a 49% increase in social following YOY, 50% increase in social engagement, and 104% increase in web traffic.
Designing a Startup’s First Customer Event
Encamp held its first customer conference in 2022, attended by top customers and prospects including Amazon, AT&T, and Marathon. I designed everything — from the event branding to all marketing assets (landing pages, display ads, email banners, mailers, and more) to the collateral for the three-day, in-person event.
It was a huge success. In the post-event survey, our NPS score was 78, meeting the “exceptional” rating of 70+ for the NPS framework. Some attendees also said my slide deck was the best they’d ever seen at a conference.
Building a Design System for a SaaS Product Launch
Encamp helps environmental professionals manage reporting to the EPA. For its second product to launch, Encamp needed a design system to represent the new Hazardous Waste reporting platform. It needed to be distinct from its flagship Chemical reporting software, but still within the Encamp brand.
I designed the direction and all marketing assets for the launch — including landing and product pages, email sends, website demo pop-ups, digital ads, blog tiles, educational content pieces, and even company swag.
Encouraging People to Vote for What They Care About
This was a personal project for my social media platforms where I designed graphics encouraging people to show up and vote in the 2020 general election.
The response was overwhelmingly positive — I received over 200 re-shares, and people even asked me to turn the graphics into t-shirts.
Think I could be a fit?
Quotes from Nice People ☺
“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”
Amanda Z.
Marketing Automation Expert“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”
Maisie R.
Customer success manager“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”
Cassidy B.
Marketing Strategist“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”
Chance H.
Salesforce Technical architect“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”
Jessica S.
Sr. Director of Marketing“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”
Angelica C.
Content marketer