Hi, Help Scout!
Hi, Help Scout!
I’m Bethany, and I’d love to be your new Senior Brand Designer.
about meI’m a senior brand designer with 10+ years of experience, including in-house roles at SaaS startups and tech companies.
I’m an empathy-first designer who believes a growth mindset is everything, feedback is a gift, and collaboration makes everything better. I’m skilled in developing efficient processes and effective design systems.
I’m currently seeking a new full-time role after the marketing department closed at my former employer last month. Coming from a Salesforce Partner company specializing in digital transformation, I would love to join Help Scout and help you continue supporting customer service teams with automation, collaboration, and organization tools.
Why hire me?
Values alignment
As an empathy-first designer, I’m always happy to help. I value continual improvement and progress, always taking ownership. Plus, I’ve worked remotely for 5 years and I’m obsessed with Loom.
SaaS & tech experience
I bring experience in brand design at a SaaS startup and for a Salesforce partner company. I love working on fast-paced teams where there’s an opportunity to take ownership and make an impact.
High standards
I can’t bring myself to settle for work that’s less than stellar. I’m constantly improving and iterating, because things could always be better. I’m probably tweaking my portfolio as you read this.
10+ years of expertise
My portfolio features dozens of projects I’ve owned over the last 10+ years — across brand & web design, creative strategy, marketing, project management, and more.
Impact focus
As both a designer and a marketer, I’m skilled in strategy and execution. I know how to leverage creative, data-driven decisions to achieve measurable business growth.
Brand appreciation
Help Scout has fantastic branding. I’d love to help you maintain this strong foundation and continue growing the brand.
Portfolio Samples
Portfolio Samples
Rebranding a Salesforce Consultancy
Executing a full rebrand wasn’t in my job description as the Digital Marketing Manager at Growth Heroes — but I felt passionately that a change was in the best interest of the business, so I made it happen on top of my regular client workload.
In a two-month timeline, I created a highly effective brand identity and website design (complete with all-new content) focused on the concept of growth. In the process, I also directed and managed an in-house content writer and a freelance web developer.
My work drove a 49% increase in social following YOY, 50% increase in social engagement, and 104% increase in web traffic.
Designing a Startup’s First Customer Event
Encamp held its first customer conference in 2022, attended by top customers and prospects including Amazon, AT&T, and Marathon. I designed everything — from the event branding to all marketing assets (landing pages, display ads, email banners, mailers, and more) to the collateral for the three-day, in-person event.
It was a huge success. In the post-event survey, our NPS score was 78, meeting the “exceptional” rating of 70+ for the NPS framework. Some attendees also said my slide deck was the best they’d ever seen at a conference.
Building a Design System for a SaaS Product Launch
Encamp helps environmental professionals manage reporting to the EPA. For its second product to launch, Encamp needed a design system to represent the new Hazardous Waste reporting platform. It needed to be distinct from its flagship Chemical reporting software, but still within the Encamp brand.
I designed the direction and all marketing assets for the launch — including landing and product pages, email sends, website demo pop-ups, digital ads, blog tiles, educational content pieces, and even company swag.
More Project Samples
Software & Skills
SOFTWARE & TOOLSAdobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, Acrobat)
Figma & Canva
Microsoft Powerpoint, Office 365
Google Slides, Docs, Sheets
Asana, Basecamp, Teamwork, Monday, Trello (project management)
Loom
Notion
Mailchimp
Squarespace
Salesforce dashboards
Wordpress, Elementor, Divi
LEARNINGWebflow University
Adobe After Effects video & animation
Design SkillsArt direction
Accessibility & UI best practices
Advertising & marketing campaigns
Branding & identity design
Digital design
Event production design
Illustration
Infographics
Marketing & sales collateral
Print design & pre-press
Production design
Swag/Merch
Slide decks & presentation design
Website design direction & landing pages
More SkillsProject management
Team leadership
Marketing campaign strategy & management
Presenting & public speaking
Creative & brand strategy
Photography
SEO strategy & technical
Copywriting
Brand naming
Social media management
Qualitative market research
CertificationsWebflow 101
Climate Reality Leadership Corps
Mental Health First Aid
Google Ads certified
Semrush certified
Team Testimonials
“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”
Amanda Z.
Marketing Automation Expert“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”
Maisie R.
Customer success manager“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”
Cassidy B.
Marketing Strategist“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”
Chance H.
Salesforce Technical architect“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”
Jessica S.
Sr. Director of Marketing“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”
Angelica C.
Content marketer