Hello, Included Health
•
Hello, Included Health •
I’m Bethany, a brand designer for 10+ years with healthcare & tech experience, and I’d love to be considered for the Brand Designer position with Included Health.
about meI’m a brand designer with 10+ years of experience, including healthcare, tech/SaaS, and agency roles.
I have designed in-agency for the largest healthcare system in Michigan (Spectrum Health, now Corewell Health). I bring a range of skills in design and supporting disciplines, like project management, creative strategy, and digital marketing. When designing, I’m always focused on UX/UI and the end user journey. As an empathy-first designer, I believe a growth mindset is essential, feedback is a gift, and ownership is a game-changer.
I would love to join Included Health to help you make health advice accessible to everyone at all times.
Skills & Requirements
Passion for Health & Tech
I bring a passion for health and wellness and an appreciation for design that supports better health outcomes. With experience in SaaS, I value technology that makes healthcare more accessible.
Healthcare Experience
As a Senior Designer at Baas, I designed for Spectrum/Corewell Health, the largest hospital system in Michigan. My work included a virtual urgent care campaign that increased client participation.
Additional Skills
I bring 6+ years of experience in project management, using Asana and similar platforms. I’m an expert in Figma, Adobe Creative Suite, Canva, and more. I’m an expert in WCAG 2.1 accessibility guidelines and proficient in UX/UI best practices.
10+ Years of Expertise
With a decade of experience at branding agencies, startups, nonprofits, and more, my portfolio features dozens of projects across web, digital, print, email, social media, and event marketing.
Impact Focused
As a brand designer with digital marketing management experience, I prioritize strategic, data-driven decisions that align with business goals and lead to growth.
Brand Appreciation
I appreciate Included Health’s modern, human-focused branding and website foundation, and I would love to help you maintain consistency while growing the brand.
Portfolio Samples
Find Your Better: Spectrum Health Brand Campaign
Spectrum wanted to go beyond “sick care” and encourage people to think about their health more holistically. At Baas, we came up with the Find Your Better campaign — encouraging people to work toward whatever “better” means for them.
I designed billboards, social graphics, and more. I also managed the production of a Spanish version of our billboard campaign.
Spectrum Health has since rebranded to Corewell Health, after acquiring Beaumont Health.
Virtual Care Campaign for Spectrum Health
Spectrum Health offers virtual urgent care, but most patients didn’t know about it. Even worse — our research found that people assumed the care would be lesser quality than in-person appointments. So the Baas team created a marketing campaign promoting Spectrum’s virtual urgent care offering: “Same Care, On Your Terms.”
As a Senior Designer, I created supporting campaign graphics across digital and print mediums, including billboards, print ads, and even a bus wrap. The result: increased participation in virtual urgent care appointments with Tytocare at-home kits.
A Growth-Focused Rebrand & Website Overhaul
Executing a full rebrand wasn’t in my job description as the Digital Marketing Manager at Growth Heroes, but I felt passionately that a change was in the best interest of the business, so I made it happen on top of my regular client workload.
In a two-month timeline, I designed a highly effective brand identity focused on growth and a new website focused on the user experience. I designed every single asset across web, print, social media, ads, and more. I also directed and managed an in-house writer and a freelance web developer to launch the new site.
My work drove a 49% increase in social following YOY, 50% increase in social engagement, and 104% increase in web traffic.
Spectrum Health: Spine & Pain Management
For these display ads, Spectrum Health wanted to highlight their Spine & Pain Management program. This team helps patients with non-invasive treatments for chronic pain.
As the senior designer + writer, I wrote the copy for the digital campaign and also helped with production design, image selection, QA, and final asset prep.
When the graphics came to me, they were not compliant with WCAG 2.1 accessibility guidelines. I updated the contrast ratios of the body copy and CTA buttons to meet AAA requirements.
We heard from Spectrum’s marketing team that our campaign helped successfully increase awareness of the program and led to an increase in self-referrals that quarter.
Encamp’s Product Launch: Making Hazardous Waste Look Good
In 2022, Encamp launched a new platform to help Environmental Health and Safety professionals manage reporting on their companies’ Hazardous Waste generation to the EPA. As the only brand designer at the startup, I created a mini brand for the Hazardous Waste reporting platform.
Then, I designed all materials for the product launch — including email, paid social, content marketing blogs and whitepapers, product illustrations, and even company swag. I collaborated with dedicated product designers to provide design direction and assets for the software platform.
Spectrum Health: More Design Work
Some work from the cutting room floor and other miscellaneous projects for Spectrum Health with Baas Creative.
More Project Samples
Software & Skills
SOFTWARE & TOOLSAdobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, Acrobat)
Figma & Canva
Microsoft Powerpoint, Office 365
Google Slides, Docs, Sheets
Asana, Basecamp, Teamwork, Monday, Trello (project management)
Loom
Notion
Mailchimp
Squarespace
Salesforce dashboards
Wordpress, Elementor, Divi
LEARNINGWebflow University
Adobe After Effects video & animation
Design SkillsArt direction
Accessibility & UI/UX best practices
Advertising & marketing campaigns
Branding & identity design
Digital design
Event production design
Illustration
Infographics
Marketing & sales collateral
Print design & pre-press
Production design
Swag/Merch
Slide decks & presentation design
Website design direction & landing pages
More SkillsProject management
Team leadership
Marketing campaign strategy & management
Presenting & public speaking
Creative & brand strategy
Photography
SEO strategy & technical
Copywriting
Brand naming
Social media management
Qualitative market research
CertificationsWebflow 101
Climate Reality Leadership Corps
Mental Health First Aid
Google Ads certified
Semrush certified
Team Testimonials
“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”
Amanda Z.
Marketing Automation Expert“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”
Maisie R.
Customer success manager“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”
Cassidy B.
Marketing StrategistDirect Report
“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”
Chance H.
Salesforce Technical architect“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”
Jessica S.
VP of MarketingDirect Manager
“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”
Angelica C.
Content marketer