Hello, Spring Health
•
Hello, Spring Health •
I’m Bethany, and I’d love to be considered for the Production Designer position with Spring Health.
about meI’m a senior designer with 10+ years of experience, including startup, healthcare, tech, and agency roles.
I bring SaaS and healthcare experience, previously designing for the leading hospital system Michigan as well as a Salesforce Partner company.
With agency training in production and pre-press standards, I’m skilled in helping companies implement thorough production design processes to ensure pixel-perfect results.
I’ve helped teams avoid costly errors through careful QA and keen edits.
With 6+ years of project management experience, I’m an expert in collaborating with many stakeholders to deliver effective work on time, on budget, and up to high standards.
I believe a growth mindset is essential, feedback is a gift, and ownership is a game-changer.
I’m currently seeking a new full-time role after the marketing department was eliminated at my former employer last month. I would love to join Spring Health to help you eliminate every barrier to mental health.
Why hire me?
Passion for Mental Health
I bring a passion for mental health and an appreciation for technology that enables better health outcomes. I’ve volunteered with the American Foundation for Suicide Prevention and I’m Mental Health First Aid certified.
Healthcare & Startup Experience
As a Senior Designer at Baas, I designed for Spectrum Health, the leading hospital system in Michigan. I’ve designed in-house at two SaaS companies, mostly recently for a Salesforce Partner.
Additional Skills
While design is my specialty, I’m also a project manager, creative strategist, and digital marketing expert. I’m learning animation and video editing via a 9-week course in Adobe After Effects.
10+ Years of Expertise
With a decade of experience at branding agencies, SaaS startups, and more, my portfolio features dozens of projects across digital, print, email, social media, and event marketing.
Impact Focused
As both a marketer and detail-oriented designer, I prioritize strategic, data-driven decisions that align with business goals and support marketing KPIs.
Brand Appreciation
I’ve followed Spring Health on LinkedIn for years, hoping a design position would open up with your team! I appreciate the company’s mission and beautiful, human-focused branding.
Portfolio Samples
Brand, web, & Digital designA Growth-Focused Rebrand & Website Overhaul
Executing a full rebrand wasn’t in my job description as the Digital Marketing Manager at Growth Heroes, but I felt passionately that a change was in the best interest of the business, so I made it happen on top of my regular client workload.
In a two-month timeline, I designed a highly effective brand identity and website (complete with all-new content) focused on growth. As the only designer, I created every single asset across web, print, social media, ads, and more.
I also directed and managed an in-house writer and a freelance web developer. I sourced and organized asset libraries to help make the process more efficient.
My work drove a 49% increase in social following YOY and 104% increase in web traffic.
Print & digital campaignFind Your Better: Spectrum Health Brand Campaign
Spectrum wanted to go beyond “sick care” and encourage people to think about their health more holistically. At Baas, we came up with the Find Your Better campaign — encouraging people to work toward whatever “better” means for them.
I designed production-ready billboards, social graphics, and more. Part of my work involved taking concepts from the other designers and executing them across assets in all formats and sizes.
During the production of the billboards, I delivered clean, print-ready files which helped the company avoid paying for a $20,000 color swatch mistake.
Spectrum Health has since rebranded to Corewell Health, after acquiring Beaumont Health and expanding statewide.
Digital Display AdsSpectrum Health: Spine & Pain Management
For these display ads, Spectrum Health wanted to highlight their Spine & Pain Management program. This team helps patients with non-invasive treatments for chronic pain.
As the senior designer + writer, I wrote the copy for the digital campaign and also helped with production design, image selection, QA, and final asset prep.
When the graphics came to me, they were not compliant with WCAG 2.1 accessibility guidelines. I updated the contrast ratios of the body copy and CTA buttons to meet AAA requirements.
We heard from Spectrum’s marketing team that our campaign helped successfully increase awareness of the program and led to an increase in self-referrals that quarter.
Integrated CampaignVirtual Urgent Care at Spectrum Health
The Baas team created a series of commercials promoting Spectrum Health’s virtual urgent care offering. As a Senior Designer, I created supporting campaign graphics across print mediums, including billboards, print ads, and even a bus wrap.
The result: increased participation in virtual urgent care appointments with Tytocare at-home kits.
Spectrum Health has since rebranded to Corewell Health, after acquiring Beaumont and expanding statewide.
Encamp’s Product Launch
Multi-channel digital campaignIn 2022, Encamp launched a new platform to help Environmental Health and Safety professionals manage reporting on their companies’ Hazardous Waste generation to the EPA. As the only brand designer at the startup, I created a mini brand for the Hazardous Waste reporting platform.
Then, I designed all materials for the product launch — including email, paid social, content marketing blogs and whitepapers, product illustrations, and even company swag.
More Project Samples
Software & Skills
SOFTWARE & TOOLSAdobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, Acrobat)
Figma & Canva
Microsoft Powerpoint, Office 365
Google Slides, Docs, Sheets
Asana, Basecamp, Teamwork, Monday, Trello (project management)
Loom
Notion
Mailchimp
Squarespace
Salesforce dashboards
Wordpress, Elementor, Divi
LEARNINGWebflow University
Adobe After Effects video & animation
Design SkillsArt direction
Accessibility & UI best practices
Advertising & marketing campaigns
Branding & identity design
Digital design
Event production design
Illustration
Infographics
Marketing & sales collateral
Print design & pre-press
Production design
Swag/Merch
Slide decks & presentation design
Website design direction & landing pages
More SkillsProject management
Team leadership
Marketing campaign strategy & management
Presenting & public speaking
Creative & brand strategy
Photography
SEO strategy & technical
Copywriting
Brand naming
Social media management
Qualitative market research
CertificationsWebflow 101
Climate Reality Leadership Corps
Mental Health First Aid
Google Ads certified
Semrush certified
Team Testimonials
“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”
Amanda Z.
Marketing Automation Expert“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”
Maisie R.
Customer success manager“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”
Cassidy B.
Marketing StrategistDirect Report
“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”
Chance H.
Salesforce Technical architect“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”
Jessica S.
VP of MarketingDirect Manager
“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”
Angelica C.
Content marketer