Hello, Waterford.org team!
I’m Bethany, and I would love to join your team as a Creative Director.
about meI’m a creative leader with 10+ years of experience across design, digital marketing, project management, creative strategy, and more.
I’m a hands-on director focused on collaboration and excellence. My experience centers on assembling, managing, and working alongside teams of freelancers and agency partners. I’ve led projects with fellow designers, web developers, video production teams, copywriters, and content strategists.
My career has included nonprofit work in addition to agency and tech startup experience. Most importantly, I’m drawn to mission-driven work and believe every child deserves access to early childhood education resources that help them succeed.
I’m currently seeking a new full-time role after the marketing department closed at my former employer last month. I would love to join Waterford.org to help you continue shaping the futures of children and their families.
Why I’d make a great fit for Waterford.org:
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10+ years of expertise
My portfolio features projects I’ve led over 10+ years — across brand & web design, marketing campaign development, brand strategy, project management, and visual storytelling.
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Nonprofit experience
I started my career in youth nonprofit work. I’ve led art direction for a youth event with 5,000 attendees, designed brand and marketing materials for educational programs, and more.
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Collaborative leadership
I bring over 6 years of project management experience, including well-known clients like Marriott and Hilton. I’ve directed freelance designers, developers, videographers, and writers.
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Technical knowledge
I’m an expert in Adobe Creative Suite and Figma and proficient with video editing in Premiere Pro. I bring a working knowledge of After Effects, which I’m continuing to learn through online tools.
Why I’m drawn to Waterford.org:
I value mission-driven work.
I believe every child deserves early childhood education resources that empower them to succeed in life, and I’d love to support your team in this work every day.
I enjoy wearing many hats.
Throughout my career, I’ve gained expertise in art direction and design, digital marketing management, project management, photography, social media, writing, and more.
I’m a hands-on player coach.
I love leading collaborative, cross-functional teams to produce impactful creative work — from strategy to completion. I bring proven experience leading and executing all marketing and creative.
Portfolio Samples
Portfolio Samples
Find Your Better: Designing a campaign for Spectrum Health
Spectrum Health wanted to encourage people to live healthier lives — to find their better, whatever better means to them. Better than yesterday. Better than I thought I could feel. Better than I’ve moved in years.
Collaborating as a Senior Designer + Writer on the Baas team, I designed social media posts and stories, billboards, and more as a part of the integrated annual brand campaign. I also coordinated with freelance production designers and translators to deliver a Spanish version of our campaign.
UNITE: Leading design & photography for a youth event with 5000+ attendees
The CHIC UNITE conference is a triennial youth conference in Knoxville, TN. As the project lead for UNITE 2018, I was the point person for art direction and design of all marketing collateral. I also led the photography team at the week-long event, where we shot thousands of candid photos in addition to a magazine cover story.
I also designed and managed social media, designed nearly all promotional materials in the year leading up to the conference. I increased the social media following by 200% in one year. Plus, for the first time, the event merch sold out in two days.
Branding for a Homeschool Support Teaching Program
Lotus Learning provides a classical learning environment for primarily homeschooled children, ages 9-13.
I designed a brand identity that feels calming and inviting, and wrote a brand narrative focused on the Lotus Learning mission: our work helps students bloom.
Rebranding a Salesforce Partner Company
Executing a full rebrand wasn’t in my job description as the Digital Marketing Manager at Growth Heroes — but I felt passionately that a change was in the best interest of the business, so I made it happen on top of my regular client workload.
In a two-month timeline, I created a highly effective brand identity and website design (complete with all-new content) focused on the concept of growth. In the process, I also directed and managed an in-house content writer and a freelance web developer.
My work drove a 49% increase in social following YOY, 50% increase in social engagement, and 104% increase in web traffic.
Designing an Educational Program Supporting Refugees
Refugee Journey is an experiential program promoting empathy for refugees among members of the Covenant Church denomination. It began as a part of the triennial youth conference, UNITE, and was so successful that it traveled to churches nationwide.
I designed the branding and all assets for the experience — including both promotional materials and in-event pieces — along with our Giving Tuesday campaign, which raised over $50,000 in support of refugees in Sudan and Syria.
More Project Samples
Software & Skills
SOFTWARE & TOOLSAdobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, Acrobat, Premiere Pro)
Figma & Canva
Microsoft Powerpoint, Office 365
Google Slides, Docs, Sheets
Asana, Basecamp, Teamwork, Monday, Trello (project management)
Loom
Notion
Mailchimp
Squarespace
Salesforce dashboards & Pardot
Wordpress
LEARNINGWebflow University
Adobe After Effects
Design SkillsEvent production design
Art direction
Accessibility & UI best practices
Advertising & marketing campaigns
Branding & identity design
Digital design
Illustration
Infographics
Marketing & sales collateral
Print design & pre-press
Production design
Swag/Merch
Slide decks & presentation design
Website design direction & landing pages
More SkillsProject management
Team leadership
Marketing campaign strategy & management
Presenting & public speaking
Creative & brand strategy
Photography
SEO strategy & technical SEO
Copywriting & creative writing
Brand naming
Social media management
Qualitative market & competitive research
CertificationsWebflow 101
Climate Reality Leadership Corps
Mental Health First Aid
Google Ads certified
Semrush certified
Team Testimonials
“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”
Amanda Z.
Marketing Automation Expert“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”
Maisie R.
Customer success manager“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”
Cassidy B.
Marketing Strategist“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”
Chance H.
Salesforce Technical architect“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”
Jessica S.
Sr. Director of Marketing“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”
Angelica C.
Content marketer